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A collection of 3 posts
popular music

The “virally launched popstar” as a PR genre piece.

Remember Sandi Thom? She was the punk rocker with flowers in her hair who virally launched with some bedroom concerts via her home broadband that seemed able to support 30,000 instantaneous connections.Well, the soft viral launch myth was back with a bang on my Guardian app this morning. SHARE THI
Sep 5, 2011
listening

Social media listening: dear brands, please stop rewarding me for being a grumpy git

I’m getting worried about social media listening strategies. Not in a paranoid, surveillance society way. I’m worried about social media listening strategies because corporations reward me every time I moan; whinges are the new currency, and companies are incentivising me to be grumpy. Discounting s
Dec 13, 2010 2 min read
pr

Digital Communications & Social Media

This may be of interest to some of my contacts and students. It’s a report on social media in PR and comms agencies, based on interviews with industry bods. I’ve only skim read it, so this is not an endorsement of the content or the methodology, but there seems to be some interesting points raised…
May 20, 2010 1 min read
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